Who are we?

IP Plants B.V. ( IPP ) specializes in novelties and full services for breeders.

We guide and introduce novelties and related services for the breeder.

Our expertise consists of legal knowledge, specialist know-how and support in (international) plant breeders’ rights, patent, trademark law, strategy, promotion, royalty management and licensing contracts of new improved plant varieties. We work with partner companies abroad. IPP deals with the management of the new varieties and the breeders with their development.

Ron Hoogeveen (owner)

“With more than 35 years of experience and a proven track record of as many as 150 successful mentorships of growers and breeders, I know exactly what’s going on. I guide and advise growers and breeders in successfully marketing new plants.

My passion is to support and advise you in this regard.”